September 18, 2009
For the first time this year, the Canadian Energy Expo combined with Canada’s Outdoor Farm Show to showcase the latest developments in green technologies, particularly those that address the specific needs of farm and municipal operations. The farming community continues to take a leadership role in Canada as an early adopter of alternative energy sources and is a growing supporter of geothermal technology.
GeoSmart Energy’s presence at Canada’s Outdoor Farm Show and Energy Expo in Woodstock, Ontario on September 15, 16 and 17 was a showstopper drawing massive crowds and generating great interest in geothermal technology.
Among independent companies, GeoSmart Energy occupied the largest tent (50’ x 40’) in the outdoor courtyard of the Energy Expo, drawing immediate attention with our 11’ x 20’ banners, double-sided flag poles and pull-ups. The generous outdoor setting also allowed us to leverage the GeoSmart Energy branded van and fire truck which became popular backdrops for numerous photo opportunities as well as points of conversation.
While these visual cues drew the crowds into our tent, it was our innovative product line and the opportunity to speak with GeoSmart Energy staff and dealers that captured attendees’ imagination.
“The farm show was as good as it gets in terms of dealer exposure,” says Jason Grieb, President, Advanced Geo-Thermal Systems Inc. in West Montrose, Ontario, one of seven local dealers on hand during the course of the show. “We had the strongest presence in the energy section at the show with the GeoSmart Energy fire truck, banners, operational Premium G, mini heat pump and marketing materials attracting lots of attendees and generating multiple lead opportunities. Excellent effort from everyone involved!”
Other local dealers on hand in the GeoSmart Energy tent included Brant Oxford, Oxford Plumbing, Father and Son Geothermal Systems, J.D. Holding, Geo Niagara and Norfolk Energy.
A particularly compelling feature in the tent was a fully functional three-tonne Premium G, leveraging a pond loop in the Ducks Unlimited Wetland Farm Pond behind the tent. “On crisp mornings, attendees marveled at the heat being generated in our tent while in the afternoons, they were able to experience the air conditioning features of the unit,” says Robert Longphee, Director, Communications, GeoSmart Energy. “What better way to showcase geothermal technology than offering a firsthand opportunity to feel the heating and cooling properties of our units.”
Other products and resources available at the four 10-foot booths inside the GeoSmart Energy tent included our new large scale Premium hydronic system, Premium Q, hot water tankwater purifiers, case studies, brochures and customer testimonials.
“This was an excellent opportunity for dealers like myself to further educate homeowners about geothermal technology and to not only tell them what sets us apart from others in the same industry,” says Jeff Kubisch, President, Geo Niagara, “but to show them as well.” Jeff acknowledged that it was also a great opportunity for dealers to share and exchange leads.
More than 17,000 people attended the show each day with many traveling from at least 150 kilometres away. While the majority of attendees were from Ontario and the local farming community, GeoSmart Energy staff and dealers struck up conversations with people from as far away as Nova Scotia, Quebec, Alberta, Saskatchewan, Florida and Wyoming.
Over the course of the three-day show, more than 110 homeowners signed up for GeoSmart Energy’s manufacturer’s rebate, solidifying their interest in receiving a geothermal estimate from a local dealer within the next 30 days.
So what does next year’s event hold in store? Given GeoSmart Energy’s new 3-year sponsorship arrangement with Canada’s Outdoor Farm Show and Energy Expo, expect our presence to be even stronger.
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